Toshiba's 4GB SDHC card announced

Toshiba has been quietly undercutting the US, SD card market for years hawking their wares under the brands of PNY and Dane-Elec among others. Now, they've stepped out from behind the curtain with their new, self-branded, 4GB SDHC (SD 2.0) cards which will initially feature a minimum write speed of 4MB/s (class 4) with the promise of 32GB cards in the coming years. Said to begin shipping globally in September for an undisclosed price, Tosh's foray into these next-gen, SD-incompatible cards for FAT32-enabled hosts will join Panny's roughly $265, 4 gigger to help keep the price down on yet another memory card format nobody wants.

[Via DigitalCameraInfo]

[maff @ Jun 29th 2006 10:22AM]

SD being one of the fastest and most successful and handiest size memory card formats, people are going to want to see a higher capacity version of this format to store more music/photos etc. even if the original SD had a severe size limitation SDHC is going to be in everything from cameras to music players that are being manufactured now, this is progress engadget get used to it, SDHC will be very well supported!!!!

[Tony @ Jun 29th 2006 11:13AM]

Even though I'm a geek, I still find it astounding just how much storage space can be packed into so little physical size.

[Curtis Bayne @ Jun 29th 2006 12:56PM]

More Family Guy on my PocketPC?

Where do I sign?

[Matt @ Jun 29th 2006 1:12PM]

Why did they depart from the SD standard anyway? Couldn't they just make bigger normal SD cards and just use FAT32 on them?

[Adam @ Jun 29th 2006 1:51PM]

Matt, they already have. I've been using a 4GB FAT32 SD card that writes at 22Mb/s since last year, I got it for £60 on eBay. This "SDHC" thing is just a big marketing game.

[neonez @ Jun 29th 2006 1:52PM]

what's the difference between sd and sdhc?

[TC @ Jun 29th 2006 2:14PM]

Adam:
Exactly, you would have at least thought the "SDHC" standard would bring something new to the table, 32Gb might seem like a high top end at the moment, but that will soon change. The disreputable MemoryStick Pro has had this ability for years, so I would have hoped for some other improvements in the SD line-up, rather than just another memory card format with the same feature set as everything else.

[TC @ Jun 29th 2006 2:22PM]

"Even though I'm a geek, I still find it astounding just how much storage space can be packed into so little physical size."

Yup, it's the male equivalent of the handbag.

[weaszel @ Jun 30th 2006 12:31PM]

"...another memory card format nobody wants."

What's wrong with SD?

[angus @ Mar 9th 2008 9:37PM]

my toshiba laptop cannot read this SDHC card!!!

Satellite A100
PSAA8C-SK400E

should i return the SDHC card?